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To be amongst the most profitable tyre companies in India by 2016 through:
	Market Leadership in select categories in India and

	Market Leadership in significant countries outside India

We attempt to try new things and not fear failure, we question existing ways of working and we are open to critique and suggestions from the team and others in the organization.

We encourage our people to dare to dream. Our aim is to deliver exceptional service to our customers. This we do by trying to excel at our work.

We take responsibility for our actions and ensure our behavior matches our words. Being honest and transparent in our work is our continuous endeavor

We respect the time of others and strive to display a sense of urgency in taking decisions

We value the skills, strengths and views of others and have a passion for learning and sharing ideas. We appreciate and are responsible with the information the company shares with us.