Vendor Portal
MD's Message

Welcome to new CEAT - a legacy of trust, reliability and honesty along with new mantra of youth, dynamism and aggressiveness to serve our valued stakeholders - you.. our consumers, dealers, investors, existing and future employees.

This change is symbolic... a change to reciprocate the trust our customers and dealers have shown in us... a change to continue to provide the best of service along with contemporary products at faster speed.

The era of turnaround at CEAT is over and its time to take things to the next level. CEAT has swung back profit mode and is expected to continue its journey to provide great returns to its investors.

CEAT also aspires to become one of the most preferred employers in the country. The team at CEAT is young, dynamic and ready to take it on. Life here means passion to excel in all aspects----the passion to ensure customer delight, the passion to provide best return to its shareholders, the passion to challenge the status quo and become the most innovative organization and the passion to achieve the impossible through teamwork! Empowerment and Growth remain our driving factors.

The core values of respect and care ensure each CEATizen brings his/her own passion and individuality to drive the company to new heights. I welcome each one of you to be part of this journey as we "take it On".